Scholz and friends call themselves the "orchestra of ideas"... the brand idea as the conductor and the agency as the orchestra, it creates beautiful music... this new gen agency which is very promising and living up to its promise on ideas works on four efficiency creators: Orchestration, Strategic Competence, Creative Excellence and an International Network to deliver what its brands do business with it for... going by this one ad that is an awesome creative, I guess the art of creative advertising is really growing... a look at this link in their website will tell us how each element of the marketing communication mix can and should gel to creative beautiful music.....
Credits :-
Title: Loewe: Swan Lake
Advertising Agency: Scholz & Friends Berlin, Germany
Creative Director: Matthias Spaetgens, Oliver Handlos
Art Director: Michael Schmidt
Copywriter: Caspar Heuss
Director: Reto Caffi
Production Company: Element E Filmproduktion GmbH
Post Production: Deli Pictures GmbH
Music Arrangement: Supreme Mus
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