A butcher watching over his shop is really surprised when he sees a dog coming inside the shop. He shoos him away. But later, the dog is back again. So, he goes over to the dog and notices it has a note in its mouth.
He takes the note and it reads "Can I have 12 sausages and a leg of lamb, please. The dog has money in its mouth, as well."
The butcher looks inside and, there is a ten dollar note there. So he takes the money and puts the sausages and lamb in a bag, placing it in the dog's mouth. The butcher is so impressed, and since it's about closing time, he decides to shut the shop and follow the dog. So off he goes. The dog walks down the street, when it comes to a level crossing; the dog puts down the bag, jumps up and presses the button. Then it waits patiently, bag in mouth, for the lights to turn. They do, and it walks across the road, with the butcher following him all the way. The dog then comes to a bus stop, and starts looking at the timetable.
The butcher is in awe as the dog stops a bus by pulling its left leg up and gets in it. The butcher follows the dog into the bus. Then the dog shows a ticket which is tied to its belt to the bus conductor. The butcher is nearly fainting at this sight, so are the other passengers in the bus. The dog then sits near the driver's seat looking outside waiting for the bus stop to come. As soon as the stop is in sight, the dog stands and wags its tail to inform the conductor. Then, without waiting for the bus to stop completely, it jumps out of the bus and runs to a house very close to the stop.
It opens the big Iron Gate and rushes inside towards the door. As it approaches the wooden door, the dog suddenly changes its mind and heads towards the garden. It goes to the window, and beats its head against it several times, walks back, jumps off, and waits at the door. The butcher watches as a big guy opens the door, and starts abusing the dog, kicking him and punching him, and swearing at him.
The butcher surprised with this, runs up, and stops the guy.
"What in heaven's name are you doing? The dog is a genius. He could be on TV, for the life of me!"
The Guy responds: "You call this clever? This is the second time this week that this stupid dog's forgotten his key."
*Moral of the story: You may continue to exceed onlooker's expectations but shall always fall short of the boss' expectations. It's a dog's life after all.........*
An average advertising personnel leads a dog's life.. angry bosses, irate behaviour, four letter honoring, passing the buck, fowl play, dirty clients, bizarre American accents with softened 'T's and rolled' R's and all the paraphernalia... with practically no HR to govern them, to motivate them ,to correct them, to appraise them ,to lead them, he lives virtually in a clueless world..his world would be a violin in the hands of an amateur..
This part comes to you as the other side of the story that I was talking last time in part I.. why do ad guys ( the executives and the guys who are in the battle front) behave the way they do?
In the Middle Ages, there was an outbreak of bubonic plague in Europe killing more than one third of Europeans. As this catastrophe hit Europe, the prominent question was "why is this happening to us?" The answer to that question came from the religious leaders of that time. They said "it is a judgement of God on sinful mankind". So the course of action to avoid the plague catastrophe was prayers and avoiding sins. But this course of action did not provide the solution for plague. On the other hand, Alexandre Yersin, a student of Louis Pasteur asked a different question about the same catastrophe. He asked, "What is causing this problem". This question led to the discovery of the bacillus that caused the plague and the course of action that emanated from that discovery led to an efficient and permanent control of the disease.
Someone in the industry should drive the push,would have to wake up,and ask QUESTIONS>>> and shout that the King is naked.. 'blunt'ism should become the order of the day but how many bosses in the AD industry as we know would tolerate a junior who talks sense..who talks blunt...?
Alexandre Yersin was lucky to have a Louis Pasteur to lead but how many in the Ad industry ,can be so....?
How many for example would have the guts and gumption to accept that the 'research 'as we know the humbug as we do it today is bull shit and so tell the juniors to do something else...
How many ,for example would have the conviction and courage to say that the tops take home fortunes- as cash and kind, as foreign trips and flight tickets while the junior ones,the lesser mortals would be paid peanuts for the monkey job that they do...
How many , for example would have the potency and power to stand up and say that "excuse me ..but for the pittance that we give them as entry level salaries , and the seemingly vague and ever moving targets, we would get only the 'status quo ' and nothing more... to think out the box, first the front line guys should have their cash boxes clinging....
Unless you do that.... the top guys , your lamenting wouldn't work.. it looks a farce.. sheer hypocrisy... chastity speech of the street prostitute...
"Its not easy to ask questions, especially when you know the answers..."