Saturday, August 09, 2008

The big mouth in sales and the ad man !!!



The series of ads done by creative juice, a division of TBWA Thailand for Thai insurance was considered path breaking for its brevity and yet the humour and striking arrogance which set standards for the industry as a whole....

Brain child of Thirasak Tanapatanakul who has been presented with awards everywhere...After joining Creative Juice(TBWA) in 2004, Thirasak has created a high reputation for the ad agency in a short period of time. This resulted in the agency's rank rising up to No. 9 of the world's most awarded agencies, ranked by The Gunn Report 2006 and No. 7 of the world's most awarded agencies, ranked by Shots Grand Prix 2005.

Thirasak was presented with the 'No. 1 Creative in Asia 2006' by Campaign Brief Asia Creative Rankings and 'Asia Pacific Creative of the Year 2005' by Media's Asia Pacific Agency of the Year Award. Simultaneously, Creative Juice\G1, Bangkok was named 'Asia's Agency of the Year 2006' and 'Asia Pacific Office of the Year 2005'. He has represented Thailand as a juror at numerous international award shows, including Cannes Film 2006, Andy Awards 2007 and D&AD Film 2007.....

My student and friend Guru of TBWA chennai is all in adoration for him and says" he is known for his simplicity as an individual a much down to earth person" now that is very rare for an ad guy, and that too a creative and that too some one who has fame ,name and a galaxy of awards in his name....

More to follow in this series....

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