the joy of kids !!!

I have read some where "if all this talk about strategy in advertising were true, we wouldnt be left to see so many kids parading, talking big things and selling anything from chocolates to underwears ''... well ....to an extent I agree to that, but this ad clearly is different, .... a cut above the rest... refreshing and rejuvenating .... how easy is it ,to communicate, if a right strategy is in place...!!!