Wednesday, February 28, 2007
Here's to the crazy ones.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them.
About the only thing you can't do is ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that's never been written?
Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some see them as the crazy ones, we see genius.
Because the people who are crazy enough to think they can change the world... are the ones who do.
- Leo Burnett, quoted by Joan Kufrin, Leo Burnett: Star Reacher(1995), Chicago, IL: Leo Burnett Company, Inc., p. 54.
Tuesday, February 27, 2007
Why do we need an elevator if we could work at ground floors?
Why do we need a toaster to prepare food?
Why do we need a coffee machine?
Why do we need an air-conditioner ?
Yes, the answer is to make life better!....
so gonna see this Blackberry advertising!
It gonna be best!
Monday, February 26, 2007
Saturday, February 24, 2007
Soon after their last child left home for college, the husband was resting next to wife on the couch with his head in her lap.She carefully removed his glasses."You know, honey," she said sweetly, "Without your glasses you look like the same handsome young man I married.""Honey," he replied with a grin, "Without my glasses, you still look pretty good, too!".........Rrrrrrrrrrrrrrrrrrr........ u say?....
Friday, February 23, 2007
Perfetti van melle and Mccann !!
Thursday, February 22, 2007
- James Randolph Adams, quoted in John P. Bradley, Leo F. Daniels & Thomas C. Jones, The International Dictionary of Thoughts, 1969, Chicago, IL: J. G. Ferguson Publishing Co., p. 12.
Wednesday, February 21, 2007
“Queer” is the word which comes to my mind when I see a “Levi-Straus” ad. Haven’t we ever seen young girls and boys sporting Levis denims proudly proclaiming “I am different and stylish”. They are just referring to the brand personality they love!
The new ‘ Dangerous Liaisons’ traces the history of Levis denims by showing different apparels that had been in fashion during last two decades ending with the 2007 collection with a new brand tag “New from the original”
Founded in 1853, Levis denim had an astonishing history. Levi Strauss came to New York to lend a helping hand in to his brother’s dry goods business. He had brought canvasses for tent-making and wagon covers. One day, a person asked Levis about the items and suggested that he should sell rough pants which would last longer. He made use of the canvas cloth to stitch pants and the miners who bought them liked it. But, they still asked for better and tougher ones! And he started using a cloth called "serge de Nimes" from France and the long story of denim fashions began
The ad begins with a lady waiting for a young man who comes in 1800 outfit of Levis. As soon as they see each other, love struck and passion brewing, they begin taking off their clothes and slowly different fashions of 1950s, 60s, 70s and 80s are revealed and the 2007 collection is shown finally.
Levis ad is primarily linked to attraction and the style that a new brand of denim brings, inspiring lot of distinctiveness and force of attraction between two young minds of opposite sex.
The commercial is done by agency BBH, visual effects by Mill and sound design by Wave.
As queer as it speaks about- some of earlier print and media ads:-
Now that is not the end of it, I am sure.....
Tuesday, February 20, 2007
Sabu Nair Mangalasserril [Contact]
3050th rank???? The owner had a shock of his life, when will adformula feature in Top 50 or at least Top 100?
Lots of brand building needs to be done, he thought.
The power of user generated content is on the rise. Many a giants have been humbled by the power of blogging. Heard the case of starbucks in the forbidden city of China, and the “Coke-mentos human experiment” in Youtube? Some of the companies have started their own blog where any consumer/person can go and give suggestions/ experience. Sunsilk's Gang of girls is a good example of how a company gets ideas from user generated content.
As Thomas Freidman in his bestseller, “World is flat”, says the demarcation between producer and consumer is becoming thinner and soon to be vanished. You consume then you produce, again you consume………
So if u are blogger, and you want to know how to increase the readership,
Shuhhhh Sabu is reading 5 rules , don’t disturb him!!!
Monday, February 19, 2007
Thursday, February 15, 2007
Before going into advertisements, these are the facts! I donno how much does a pint of Absolut Vodka costs……… I suppose its not that cheap!..
“Absolut Vodka” is a Swedish brand of Vodka owned by V&S group, a Swedish government owned producer and distributor of alcoholic beverages. It comes in different flavours-
PEPPAR- with chilli pepper flavour, 1986
CITRON – lemon flavour, 1988
KURANT- Blackcurrant flavour, 1992
MANDRIN- orange and mandarin flavour mix, 1999.
VANILLA- Vanilla flavour, 2003
RASPBERRI – raspberry flavour, 2004
APEACH- peach flavour ,2005
RUBY RED – grape flavour, 2006
PEARS- pear flavour, 2007
The name Absolut was introduced to differentiate the brand because its refining process resulted in an exquisite preparation of vodka sans fusel alcohol through fractional distillation. The name ABSOLUT became a brand in course of time. The ads were created not to generate controversies but just to draw attention to the shape of bottle in which Absolut Vodka came and the ads had slogans about anything under the sky with an ABSOLUT prefix to it – it went as Absolut clarity to Absolut illusion, Absolut Ankor to Absolut Manhattan, Absolut Jetlag to Absolut Liposuction.
Have a feel of these and even their spoofs ads here
The features as I perceive in an Absolut Vodka ad in general :
Adoption – The company was able to adopt many ideas from the environment for eg: as in Absolut Anticipation or in Absolut Magnetism. In such an adoption there are less constraints as they can adopt from a mere feeling to a fashion exhibition, a musical maestro’s performance, to way a city looks as in Absolut Manhattan or Absolut Singapore. Absolut will have no dearth of ideas.
Color Selection – The color selection of ads for eg: in Absolut Aquarius which is filled with blue, Absolut Pears in green, Absolut Raspberry in red relate with experience and flavour of the product.
All the ads proclaim their “individuality amidst universality” with universally acceptable and recognizable themes given a positive shift towards Absolut Vodka bottle and content.
Now that is Absolut brand building... isnt it?
Wednesday, February 14, 2007
Tuesday, February 13, 2007
Monday, February 12, 2007
One of the good things that happened to me, after my first article in adformula is that I started (read forced to) observing more. Let it be the ads in TV, Hoardings in the city or any article on advertising. And moreover the way Sabu (Pachu) staring at me from Googletalk, gives a feeling, Where is the article???
I see, the ads for Apartments/Villas are the least creative stuffs, without much fresh ideas in this category, and if wrong blame my limited exposure. Almost all the hoardings of Apartments/Villas has the same huge building, a swimming pool, a jogger’s track and a shopping complex. There is hardly any distinction.
The usual stuff I mentioned above…about spacious interiors, gardens…..
Can you think about the tagline for an apartment ad? When was the last time you saw an ad for apartments that really captivated you?
The problem with apartment ads, is that most of the ad talks only about the mortar and concrete and nothing beyond. Its not that they are not important but when you start talking beyond the mere structure you create ads like these
Arihant, heirloom apartments…. “Because family is your best asset” shows a stamp paper, talks about a home that is more than an investment, a foundation for generations to come…… so goes the body copy, the ad surely connects ......
Why stay in a peanut?
Milind Dhaimade, Director, Equinox films, feels that 'agencies should spend time understanding the category'.
And slowly but surely the advertising is getting beyond the list of comforts/ facilities…
What you say?